In collaboration with Burton's Global Digital Content Team, we have worked to refine their social media presence through the implementation of templates and guidelines.
BRAND STRATEGY / SOCIAL MEDIA / UX DESIGN
Tasked with creating Instagram story templates as well as a presentation of guidelines to follow when posting content, the goal of this project was to help Burton appear on-brand, unified and cohesive across their various channels and platforms. While this project is constantly evolving to keep up with Instagram's latest features and trends, creating one guide for all global admins to reference has proved successful in unifying their various channels across the brand.
